Kite brand wins fifth Choice of the Year award: stable leadership and trust of Ukrainian families

VIVAT is proud to announce that our flagship brand Kite has won the prestigious national Choice of the Year award in the School Backpacks of the Year category for the fifth consecutive year. For us, this award is not only a sign of recognition, but also an important testament to Kite’s stable leadership in the market and the high level of trust it enjoys among Ukrainian families.

For five years in a row, Kite has confirmed its status as a brand preferred by consumers across the country. This is the result of the team’s daily work, uncompromising approach to quality, and desire to offer children and parents the best solutions for school.

The process of determining the winners of the Choice of the Year award is transparent and multi-level: 40% of the result is based on consumer preferences, another 30% on the expert council, 15% on the advertising commission, 10% on the media jury, and 5% on the award organising committee. This approach allows for a comprehensive assessment of competitors and the selection of truly worthy leaders.

Kite’s victory for VIVAT confirms that our backpacks meet the highest standards, combining modern design and care for children’s health thanks to their orthopaedic construction. We are grateful to everyone who chooses Kite and greatly appreciate our customers’ trust.

The Choice of the Year award motivates the VIVAT team to continue to maintain high standards, implement new solutions, and remain a reliable partner for Ukrainian families. We look ahead with confidence and strive for new achievements together with you.