Kite is the winner of the Ukrainian People’s Award 2025: recognition from Ukrainian consumers

The Kite brand has won the Ukrainian People’s Award for the third time in a row, receiving the title of ‘Backpacks of 2025’. This achievement is further confirmation that Kite is the undisputed favourite among Ukrainian consumers, and that the brand’s backpacks are the benchmark for quality and innovation in today’s market.

The Ukrainian People’s Award is a large-scale national project that determines the best goods and services based solely on the reviews and choices of real buyers. Winning such a competition is particularly valuable, as it is those who use the products on a daily basis who become the real jury and evaluate them based on their own experience.

For many years, Kite backpacks have been associated with reliability, comfort and trendy design. The brand focuses on constantly improving its collection and introducing innovations: the use of modern materials, patented orthopedic backrests, exclusive decor and reflective elements. All these advantages have been noted by both experts and consumers themselves, which has led Kite to another victory.

Kite remains the go-to choice for thousands of Ukrainian families, offering backpacks that meet the highest quality standards and the current needs of children and teenagers. It is thanks to the trust and support of consumers that the brand maintains its leading position in the market and raises the bar in its segment year after year.

Public recognition for Kite is not only an honour, but also an incentive to continue developing, implementing new ideas and getting closer to its customers. The brand is constantly improving its products, taking into account current trends and customer preferences, in order to remain the number one choice for Ukrainian schoolchildren.

Kite. Kids choose better!