Kite school rucksacks — winners of the ‘Country’s Choice 2026’ award

For the third year running, Kite has been named the winner in the ‘School Rucksack Brand’ category of the nationwide ‘Choice of the Country’ awards.

The award combines two key criteria: the direct choice of consumers and the results of a comprehensive expert study. Kite’s victory represents both recognition of the brand by consumers and confirmation of its standing based on the results of a professional assessment.

What exactly did the experts assess?

Experts from the ‘Vybir Krainy’ Analytical Centre carried out a financial, economic and reputational analysis of the Kite brand using their proprietary ‘Consumer Preferences’ (AR-FCE) methodology. The study covered product quality and reliability, the brand’s market position, as well as its popularity and reputation amongst consumers.

The study focuses on six practical criteria:

• quality of service – in particular, the results of ‘mystery shopper’ surveys;
• product specifications, product range and pricing policy;
• reviews of the brand in open sources;
• reputation and popularity in the media and on social media;
• informative and user-friendly online resources;
• customer focus and the quality of feedback.

According to the findings of the survey, Kite was the only brand in its segment to receive the top honour at the ‘Country’s Choice 2026’ awards.

Kite’s success is the result of a great deal of hard work

Behind every Kite success lies the team’s systematic work: the development of new models, the thoughtful design and construction of rucksacks, the selection of materials and fittings, quality control, the expansion of the product range, and the continuous improvement of products and services.

This third consecutive win in the category served as further confirmation of Kite’s strong position in the school rucksack category – and, at the same time, as an incentive to keep moving forward.

The brand’s plans include new models, expanding its product range, improving its service and developing solutions that meet the needs of today’s schoolchildren.

After all, a good school rucksack means everyday comfort for the pupil and peace of mind for parents, knowing they’ve made the right choice.

Kite. Kids choose better! Parents approve