Kite and the ‘Children of Heroes’ Charitable Foundation: getting 2,000 schoolchildren ready for school once again

The Kite brand continues its partnership with the ‘Children of Heroes’ charity. The charity supports children who have lost one or both parents due to the war and helps them with their day-to-day needs – particularly with getting ready for school.

This year, a portion of the proceeds from the sale of backpacks from the Kite 2026 collection will be donated to the fund. The money will be used to purchase school supplies for the children in our care – so that they have everything they need for their studies: stationery, basic school essentials, and the items that every family usually gathers for the start of the school year.

The aim of this year’s partnership is to prepare 2,000 schoolchildren for school. Last year, this goal was achieved: Kite helped to enrol over 2,000 pupils:

• 680 first-graders received school bags and full sets of stationery;
• 300 children from families in need – rucksacks filled with everything they need;
• 1280 schoolchildren – high-quality stationery sets for school.

In 2026, Kite, together with the foundation, is continuing this work – to make the start of the school year a happier and easier experience for children.

Join us – together we can help 2,000 children start the new school year well prepared and feeling supported.