VIVAT at Ambiente: Trends Shaping the Future

On February 7-11, one of the largest international consumer goods exhibitions, Ambiente, took place in Frankfurt. This event served as a platform for discovering new trends and innovative products that define the rhythms of modern life. The exhibition covers various sectors – from design and style to innovations and digital solutions. This year’s concept focused on the future of retail, modern work environments, lifestyle trends, and environmental initiatives.

Ambiente generates a powerful energy that fosters active communication, interaction, and new opportunities for collaboration. Among the exhibitors were renowned global brands and niche artisans, while the visitors included buyers and executives of various levels, representatives of retail, industrial enterprises, service companies, as well as architects, interior designers, and project planners.

VIVAT became part of this grand event, presenting products from three leading brands – Kite, Axent and GoPack. The exhibition showcased office, school, and hobby supplies that combine style, comfort, and functionality.

Kite: Inspiration for Learning

The Kite brand introduced visitors to a wide range of orthopedic backpacks, textile accessories, and creative stationery. The highlight of the exhibition was the school backpacks, designed for a comfortable fit and promoting correct posture for children. Kite products are not just school supplies but a true motivation for learning. The brand also presented numerous unique items for creativity and home comfort. High quality, stylish design, and ergonomic solutions made the Kite display vibrant and unforgettable.

Axent: Elegance and Efficiency in the Office

Axent showcased a broad selection of office supplies that meet modern workspace organization requirements. The combination of a sleek business style and well-thought-out design solutions attracted special attention from visitors. Axent’s innovative solutions, impeccable functionality, and traditional quality create comfortable working conditions, inspiring new achievements.

GoPack: Style and Convenience in Every Detail

The GoPack booth became a visitor magnet thanks to its trendy and ergonomic backpacks. The brand’s products cater to different age groups – from young schoolchildren to teenagers. Convenient design, modern materials, and trendy aesthetics make GoPack backpacks the perfect choice for an active lifestyle.

Results and Prospects

The Ambiente exhibition provided VIVAT with an excellent opportunity not only to showcase its products but also to establish new business connections. We continue to work on expanding our brands’ international presence so that even more people worldwide can access products that make life more comfortable and vibrant.

VIVAT stands for growth, innovation, and support for Ukraine’s economy. We move forward to ensure our products inspire, assist, and become a personal part of every customer’s success.