Golden Kite 2018 conference: how it was made

Golden Kite 2018 conference: how it was made

Golden Kite annual conference has become a good tradition and a prominent event in the stationery world that is always much anticipated by clients and the entire VIVAT team. This year the event was once again hosted by the cozy ShishkINN eco-hotel outside Chernihiv. From the very morning our guests enjoyed a wonderful setting – a combination of pine forest views and aromas, light music and welcome reception.

Golden Kite is usually about reviewing progress and focusing on the upcoming season. The event is always preceded by many hours of meticulous work and the results are presented by the outstanding speakers of the conference. All the attention was of course focused on the new collection of urban, school, sport and fashion backpacks by Kite and the latest from GoPack democratic brand. Guests at the conference were able to see the top trends in forms, colors, trimmings and accessories, fresh license prints as well as improved popular models. Traditionally during breaks between presentations guests could touch and feel all the backpacks, pick their favorites and do some networking.

Golden Kite has grown into a big warm get together for stationery market colleagues. During the unofficial part guests relaxed, enjoyed interacting and a magical show.

Kite and GoPack teams share their impressions of the event:

Golden Kite is an annual conference. What was new this year and what remains traditionally unchanged?

– The experience accumulated over the years definitely helps. We take our best accomplishments to the next year. For example, in 2018 we chose again to go with ShishkINN eco-hotel. At the same time, we realize that the standard raises every year, and to keep being astounding we need to find new solutions – in the collection itself, in the presentations and other features. That is what we try to do. What doesn’t change is the sincere desire to make yourself and your product even better.

How did Kite and GoPack teams prepare for the event of the year? What was the hardest part and the most inspiring part?

– Presentations are always made by two people, so the process of preparing the presentation is easier and there is twice less text to learn for each (laughing). Seriously though, the hardest part was lack of time to prepare when you want to open up the entire range of the collection and tell about all signature features of our backpacks to the clients.

– The most inspiring part was creating video content for presentations, because video content is always special with things magically appearing and disappearing at your wish. It is also inspiring to work with people you seldom interact with in your everyday routine tasks. This gives you light and positive emotions. Work itself probably is the inspiration, because VIVAT is the territory of happy people.

He who works hard deserves quality time off. What was the best amusement this year?

– The wow moment of the entertainment program was performance by Michelle Andrade. Her sincerity, enthusiasm and cheerfulness immediately wins the audience. Laser harp performance was very memorable. Unique show with music played live on laser beams, captivating opera vocals, illuminated costumes left a lasting impression.

Kite. Be original. Be cool.

…When guests leave the conference with inspiration and a bit of tiredness, we go home to come back to work tomorrow with renewed vigor. It was great to feel that common wave with the guests – that is when you realize that all the effort is totally worth it and it makes you move forward to new achievements.

We wish our clients super sales in the coming season and until we meet again next year!

All News


Latest news


Axent Pastelini: an elegant series with a lightness effect

Spring coolness, first sunshine and freshness in the air - it's all about the stationery collection Axent Pastelini. Unique shades create an atmosphere of calm and relaxation. Pastel colours are associated with elegance...
Read more

Vybir Krainy 2023 – Kite stationery

The Kite brand is the winner of the all-Ukrainian award "Vybir Krainy 2023" in the nomination "Stationery of the Year". This award confirms that Ukrainians trust us and appreciate our products! The Kite award mea...
Read more

New Kite lunchboxes – extended functionality, trendy design, models for children and adults

6 completely new original models, including: round, two-level, lunchboxes with dividers, additional containers and cutlery. For schoolchildren, students and even adults: the new range significantly expands the targe...
Read more

Kite electronic watches: stylish, reliable, multifunctional

The new Kite electronic watches will harmoniously complement your interior and become indispensable assistants in everyday life. They have excellent quality, extensive functionality and modern design. More than just ...
Read more

The Axent Earth Colours line – the harmony of nature on your shelves

Earth Colours is a global trend that focuses our attention on the beauty of the natural palette. The colour range includes natural shades of brown, green and blue, which create an atmosphere of harmony and tranquility. ...
Read more

The new flagship series Kite Classic – versatile, creative and always up-to-date

From now on, Kite Classic is the centrepiece of our collection. It is the basic series of the permanent range, which contains products from all key categories. We've chosen only the best to create this range: we've deve...
Read more

Subscribe to the news

Maybe we have something in common. Here are the main highlights about VIVAT.