Kite received the Choice of the Year award: the fourth victory in a row!

The Kite brand has once again taken the lead in the prestigious national Choice of the Year award, winning its fourth consecutive award in the Backpacks and Rucksacks of the Year category. This result is a clear indication that Kite has consistently held a leading position in the backpack market, steadily winning the hearts of consumers.

About the award and the methodology for selecting winners

The Choice of the Year nominations in Ukraine are held annually and cover a wide range of industries. To ensure maximum objectivity and transparency, the process of determining the leaders has a complex, multi-level evaluation methodology.

The process of determining the winners includes several components:

– 40% is consumer preference research, which allows us to assess people’s real-life experiences and attitudes towards brands;

– 30% – a survey of the expert council, which takes into account the opinion of relevant experts in various fields;

– 15% – the results of a survey by the advertising commission that analyses brand marketing strategies;

– 10% – a media jury survey that assesses the brand’s influence in the media space;

– 5% – conclusions of the organising committee, which completes the evaluation process.

An integrated approach allows us to accurately reflect the brands’ positions in the market and identify those who deserve a high award.

Kite’s fourth victory is proof of the stability and quality of the brand’s products. It is the result of constant work, care for our customers and the desire for new achievements. Particularly noteworthy are the orthopaedic backpacks, which receive the best reviews for their comfort, reliability and style. This result confirms that Kite is a leader in its segment.

The Choice of the Year award is a testament to the great trust of consumers, experts and market professionals.