Kite once again received the Country’s Choice 2025 award

Vivat‘s flagship brand, Kite, has once again confirmed its market leadership. In 2025, the brand received the «Choice of the Country» award in the ‘School Backpacks’ category.

This is not Kite’s first victory, and it carries special significance. After all, this award is based not only on the decision of experts, but also on the choice of Ukrainian families who trust Kite backpacks every day.

What lies behind the award?

The Country’s Choice Award recognises those who have earned the trust of consumers. Throughout the year, more than 30 analysts research the market: they analyse brand popularity, study customer reviews, and check the quality of goods and services. In each category, a list of the ten strongest brands is compiled, but only one wins.

In 2025, Kite once again became this brand.

Why Kite?

The answer is obvious. Children choose Kite for its design, comfort and modernity. Parents choose it for its reliability, ergonomics and durability. It strikes that valuable balance where the product gives children freedom and inspiration, while giving parents the confidence that the backpack will withstand school life from bell to bell.

It is thanks to this that Kite has become a leading brand in the school backpack segment.

A victory that has become a tradition

For Kite, this award is more than just numbers or ratings. It is confirmation that the focus on quality, innovation and attention to detail really works. Kite has been recognised as the number one choice for several years in a row, and this consistency speaks for itself.

Trust that drives us forward

Each Kite award is both a token of gratitude from parents and schoolchildren and a new benchmark for the company. After all, the brand’s mission is not only to maintain its leadership position but also to constantly raise the bar higher.

Kite has proven that a school backpack can be stylish, functional and durable at the same time. And that is precisely what makes it the country’s choice in 2025.