The new Kite 2026 collection is now available! Let’s kick off the season with numerous benefits

The new collection of textiles from the Kite brand is ready to catch the eye of shoppers. The time has come when everyone can find their backpack (and the backpack can find its owner). These models are simply designed to make you fall in love with them at first sight, quickly fly off the shelves and begin their interesting story together with their owner.

You’ll want to take a closer look at the new Kite collection. Come closer, admire the details or browse photos on online store websites. And that’s a guarantee that these backpacks and accessories will have a busy sales season.

Start working today

This collection is special. It generates sales not only during the peak period of ‘back to school,’ but also during the long off-season marathon. The line includes versatile city bags, bright youth and business backpacks, and a wide range of accessories. They can be easily (and, most importantly, year-round) integrated into your everyday wardrobe and are suitable for leisure, study, work, and short trips.

Kite 2026 textiles meet the needs of customers of all ages, tastes and temperaments. Therefore, they have the potential for stable sales throughout the year, not just during the peak season.

3-year warranty – a significant advantage of the product range

All backpacks in the 2026 collection come with a 3-year warranty.

These are:

• an additional argument when making a choice;
• increasing trust in the product;
• strengthening loyalty to the brand and the store that sells Kite products;
• confidence in quality for partners and end buyers.

The guarantee illustrates our responsibility for every product – from design to the final stitch.
And adds peace of mind to the purchase decision.

One collection – solutions for the whole family

Kite 2026 covers all age groups – from fun leisure activities for toddlers in kindergarten to the confident rhythm of youth. The range is designed so that you can choose backpacks and accessories within a harmonious style, creating a set in your favourite colours or with your favourite licences.

This means more opportunities for retail:

• reaching a wide target audience;
• putting together complete school sets;
• natural growth in average check size due to upselling.

The Kite 2026 collection is:

• Kite Kids. Lightweight, soft, emotional models for preschoolers. Funny details, pleasant materials, characters that make you smile. This is the category that often introduces families to the brand.
• Kite Education. Backpacks for pupils in grades 1–4, designed with the active growth of children in mind. Orthopaedic models are approved by the German Institute for Health and Ergonomics IGR (Ergonomic Product certificate) – a compelling argument for parents when making their choice. Thoughtful design, correctly shaped straps, lightness – everything that combines health care and a modern look.
• Kite Education Teens. Designs for teenagers are bold, expressive, and rebellious, resonating with the dynamic worldview of teenagers. That is why the teenage segment is so diverse – a new mood, a new image, a new purchase.

Eye-catching designs

Even more textures, decorations and trendy solutions. The models look striking on the shelf and easily create a wow effect in the hall.

Key highlights include:

• kawaii aesthetics and K-pop vibe;
• gentle and contrasting gradients;
• pendants, key rings, chains;
• removable badges with Velcro fasteners.

Many models have removable decorative elements – the backpack can be adapted to suit your mood. This adds emotional value to the product and stimulates choice.

Kits sold together

School models can be easily combined with accessories in a single design: backpacks, pencil cases, shoe bags. The ability to assemble a complete set or buy a ready-made set makes the purchase more complete – and for the store, it means a larger cheque and comprehensive sales within a single collection.

The most popular licences, with supporters all over the world

Heroes with global recognition and fan bases attract fans like magnets:

• Hello Kitty, Kuromi and their friends: Pochacco, My Melody, Cinnamoroll.
• The legendary teams FC Barcelona and Real Madrid.

And also – a traditional portfolio of favourite licences.

This year’s football theme has been expanded – now the collection features two legendary teams. This is an opportunity to create themed displays and work with the buyer’s emotional choice.

Quality you can trust

A number of models are equipped with patented orthopaedic backrests approved by the IGR.
The Kite brand has repeatedly been recognised with national awards, including Choice of the Year, Choice of the Country, and Ukrainska Narodna Premiya Award.

All backpacks in the 2026 collection come with a 3-year warranty – additional assurance of consistent quality.

Kite 2026 – this collection combines trendiness, functionality and a well-thought-out range of products. It is designed to sell well throughout the year.

Kite: children choose the better!