Kite and GoPack have presented their 2027 collections and set the tone for the coming season

On 10 September, a presentation of the new collections from the brands Kite and GoPack took place. The event brought together business representatives from various regions of Ukraine and marked the start of the new season in the rucksack and school supplies market.

The presentation took place despite the difficult business environment in Ukraine, against a backdrop of logistical challenges and the general instability of wartime. Despite this, both brands not only maintained the pace of their annual product line updates, but also launched expanded collections featuring a wealth of new products.

Kite 2027: expansion of the product range and new categories

The Kite 2027 collection has become one of the most extensive in recent times. It features:

• a large number of new backpack models;
• new formats and solutions that were not previously available in the brand’s range;
• launch products that open up new product categories for Kite.

The brand plans to reveal some of its new products in forthcoming announcements, whilst others will hit the shelves very soon. The updated range is aimed at a wide audience – from children to adults, and from study and work to travel and everyday use.

GoPack 2027: a focus on style and functionality

On the same day, the GoPack brand also unveiled its new collection. The season’s key highlights:

• an expanded range of youth rucksacks for study, work, travel and leisure;
• new shapes, colours, textures and decorative designs;
• a separate range of orthopaedic models for primary and secondary school pupils;
• models of various sizes and capacities.

The comfort and quality that GoPack is known for remain at the heart of every model, whilst the design has been significantly updated.

The presentation of the Kite and GoPack 2027 collections provides a clear guide for the market: the trends for the 2027 season in the backpack and school supplies category have already been set.