Kite 2020 – the triumph of quality, beauty and comfort

Kite 2020 – the triumph of quality, beauty and comfort
29.09.2020

One of the most expected events in the world of stationary – Kite Conference 2020 – took place on September 18th.

All the visitors could feel the power of unity and magic of Kite’s success. Two floors of Kyiv Mercury Congress Hall were filled with festive atmosphere and vibes.

Kite presented its new galaxy of backpacks and stationary where each product is already a real star!

Kite never ceases to amaze

Over 300 guests from all over Ukraine plunged into exciting world of Kite, took a closer look at the brand and got useful information about new assortment.

General manager, Vladyslav Stamburskyy set the tone for the conference. During the speech he generously shared the secrets of how to stay afloat in the worst crisis and even to exceed your own expectations!

Charismatic speakers efficiently presented new hot items paying attention to the main features of each product line.

Better than Kite?

Did you know that there is something better and cooler than Kite? Yes, – it is possible. We are talking about Kite with super cool licenses! The most exciting intrigue about Kite licenses was revealed to the guests.

What’s new?

The conference combined classic format of event and innovations. There were few themed locations, guests could also try on the backpacks and test other products.

Each group of products was presented separately in a sincere, warm, chamber atmosphere:

  • Spectacular world of new GoPack collection.
  • Wonderland of Kite Kids and Kite Education.
  • Unrivaled Kite Teens and Kite City Collections.

The key message of Kite philosophy is to create an outstanding product which combines high quality, innovations as well as anticipates clients’ desires. Only this kind of backpacks can become sales hits you cannot pass by. Kite does everything to make its products sell themselves and effectively assert themselves from supermarket shelves and pages of online stores!

Kite is school and street-style trendsetter

Can we stay ahead of everyone and track world’s hottest trends? – We surely can! We know how to do this! Kite is always one step ahead, guessing customers wishes and desires. Which products will be swept off the shelves next year?

  • futuristic models made of light-reflecting fabric;
  • super-comfortable backpacks with AGS anti-gravity system;
  • environmental-friendly accessories made of recycled plastic bottles;
  • extra-lightweight models with minimum weight;
  • glow-in-the-dark backpacks with LED lighting.

New Kite collection has it all and even more.

The cherry on top of the collection is an exclusive Wonder Kite Collection – the quintessence of style and comfort. It represents all the best features of European Kite models – fidlock any child can deal with, AGS shock-absorbing system and awesome design. Wonder Kite backpacks are sold only in sets, which significantly reduces the time to choose such accessories as pencil cases and shoe bags.

Backpacks for any target audience

Kite takes care of everyone, creating backpacks for all generations and for any price segment. New collection has accessories for school, sport, walking, business and travelling. Age: from 2 years old to ∞.

New designs make you think “I want it”, “I’ll buy it”. Outstanding decorations, patches, pendants, accessories, colorful and light-reflecting prints are so attractive!

Safety is our priority

Kite took care of every visitor. Individual comfortable masks and personal antiseptics were prepared for everyone. Nobody forgot about keeping social distancing.

Traditionally Kite Conference 2020 was bright and memorable. Wonderful entertaining program, delicate lounge and charming live music brought up the mood! Elegant and filling buffet helped to fulfill energy for celebration.

* * *

Step by step we reproduced Kite’s way to perfection, consisting of many brave and confident steps. This way towards new heights continuous every day.

Kite Conference is an event with a really special atmosphere which fills you with positive vibes and inspires you to reach new goals. To be here is the dream of every person involved in the universe of stationary and textiles. Join the cooperation with Kite – be the first to know about hot new products and trends!

All News

Share:

Latest news

05.02.2026

Kite thermos mugs: style, quality and demand

Kite thermos mugs are designed to bring warm moments wherever you go – on a walk, on a train, at the office or on a picnic. Це не просто товар на полиці. Це продукт, який формує емоційний зв’язок з покупцем, створює ві...
Read more
03.02.2026

Kite confirms quality: official 36-month warranty on backpacks from the 2026 collection

We are happy to share some important news: Kite backpacks 2026 collection now come with an official warranty of 3 years. This means 36 months of brand responsibility for its product and even more confidence for buyers t...
Read more
22.10.2025

Kite brand wins fifth Choice of the Year award: stable leadership and trust of Ukrainian families

VIVAT is proud to announce that our flagship brand Kite has won the prestigious national Choice of the Year award in the School Backpacks of the Year category for the fifth consecutive year. For us, this award is not on...
Read more
29.09.2025

Kite is the winner of the Ukrainian People’s Award 2025: recognition from Ukrainian consumers

The Kite brand has won the Ukrainian People's Award for the third time in a row, receiving the title of ‘Backpacks of 2025’. This achievement is further confirmation that Kite is the undisputed favourite among Ukrainian...
Read more
22.09.2025

Kite and GoPack have presented new collections of backpacks

The start of the school year is a time of change and new discoveries. That is why VIVAT's leading brands have traditionally presented their updated collections. Kite and GoPack have long been a benchmark of quality and ...
Read more
02.09.2025

Kite once again received the Country’s Choice 2025 award

Vivat's flagship brand, Kite, has once again confirmed its market leadership. In 2025, the brand received the «Choice of the Country» award in the ‘School Backpacks’ category. This is not Kite's first victory, and it ...
Read more

Subscribe to the news

Maybe we have something in common. Here are the main highlights about VIVAT.