Brand Kite received the ‘Country’s Choice’ award for the best backpacks of 2024!

Kite received the Country’s Choice Award in 2024 as the best school backpack manufacturer. It’s not just a victory – it’s a sign that Ukrainian families sincerely trust this brand. Every day, Kite backpacks help children learn. They don’t just carry books and notebooks, but become part of school adventures, from the first bell to the prom. Kite backpacks are orthopaedic, comfortable and practical. They add colour and mood to every day. Children do not just carry them, but live with them, opening up new opportunities and gaining new knowledge every day. And for parents, it’s peace of mind that their favourite backpack will withstand any challenges and continue to delight its little owners, becoming part of their everyday routine.

How are the winners determined?

The Country’s Choice award is given to those brands that have truly won the love and trust of consumers. Dozens of analysts spend a year analysing the market, checking reviews and studying all the details that can affect the rating.

To select the winner of the Country Choice nomination, we use our proprietary Consumer Preferences methodology, which is based on an in-depth analysis of factors. Experts don’t just analyse the market – they put themselves in the shoes of the customer, evaluating companies at every stage of customer interaction.

Stages of analysis:

• Analysis of customer experience. Experts research companies the way consumers do. They check social media activity, search engine rankings, the usability of websites and online stores, and pay attention to reviews in open sources. The goal is to assess how a brand interacts with customers at every stage.
• Assessment of the quality of interaction. In each area, specific criteria are selected to assess the customer focus of the brand. The quality characteristics of products, pricing policy and assortment are also taken into account.
• Compilation of the rating. After the analysis, the top 10 companies in each sector are selected. Each applicant is assessed according to key criteria, and then a comparative analysis is carried out between the leaders. As a result, only one company is named the best in its category.

It is this thorough system of analysis that allows us to identify true leaders who not only meet customer expectations, but exceed them.

But this award is more than just numbers and ratings for Kite. It’s about the feeling when backpacks become an integral part of everyday school life, helping children to be organised and stylish.

What makes Kite so popular?

It’s simple: the brand knows what modern schoolchildren need. Thanks to its creative design, impeccable quality and attention to detail, Kite backpacks remain at the peak of popularity and become the number one choice.

How are the winners determined?This victory is the result of the trust of everyone who chooses Kite. The brand is sincerely grateful to all customers for their support, as it inspires new achievements. The backpacks will continue to delight children and adults, providing quality and comfort for every school year.